We build commerce systems for brands building at scale in Japan.

We are a Tokyo-based professional services firm. We blend commerce-systems engineering, applied AI and Japan operational craft. Twenty years of work for ASICS, Lacoste, NHK and others built QORTEX, our AI-first composable commerce suite for global brands operating in Japan.

A few of the brands that have trusted us

QORTEX.

QORTEX is the commerce platform we have refined over two decades of work with Japan's most demanding brands. The architecture is composable and API-first, at the technical bar set by the best global enterprise stacks. The integrations are Japan-native and run deep: LINE, PayPay, Rakuten Pay, konbini, Yamato, and many more.

Visit qortex.com

One thing, done well.

Our focus is intelligent commerce for brands building at scale in Japan.

We've spent years inside the commerce systems Japanese businesses actually run on — and built QORTEX from what we learned. Working without dependencies and in full control, allows you to move faster and lead in Japan.

  • 20+ years building intelligent commerce in Japan
  • 10+ year average client relationship
  • 2x faster delivery than comparable partners
  • 1 team, one platform, one accountability

Four reasons that matter.

  1. 01 Japan depth, global alignment.

    Deep understanding of Japan's operational reality and the service Japanese customers expect. A team that speaks the language of global HQ and the Japan team. Tech at the global frontier, designed for Japan. ISO 27001 & Privacy Mark certified.

  2. 02 Partnership, not vendor management.

    We choose our clients carefully. The model only works when both sides are committed. If we work together, your challenges become our challenges. We put skin in the game, push the work forward, and succeed only when you do.

  3. 03 Launch in half the industry's time.

    Most projects are delayed from a chain of dependencies. With end-to-end control we move much faster. No vendor escalations. No integration partner in the middle. No handover at go-live. The result: speed no other delivery model can match.

  4. 04 Built to lead.

    Work with full control and no dependencies on a platform designed for enterprise commerce in Japan. Move fast, with the flexibility to adapt the system as your needs and your customers' change. Lead, don't catch up.

Three from the portfolio.

  1. 01 ASICS

    Reduced global campaign rollout from months to a single day.

    One CMS, forty markets, twenty thousand pages migrated. We have shipped for ASICS for over a decade.

    Read the case
  2. 02 Lacoste

    Fifteen years of growth on a platform that adapts as the brand evolves.

    An omnichannel commerce backbone in continuous evolution since 2009. Stock, ordering, in-store apps and personalisation live across one system.

    Read the case
  3. 03 NHK

    Olympic-scale content with breaking-news reliability.

    A custom content platform built for the moments when traffic spikes and accuracy matters. Two Olympics on the same system, evolving each time.

    Read the case

Our leadership team.

  • Portrait of Anatole Varin

    Anatole Varin

    Founder & CEO

  • Portrait of Bodhi Philpot

    Bodhi Philpot

    Chief Technology Officer

  • Portrait of Felix Sun

    Felix Sun

    Chief Innovation Officer

  • Portrait of Maki Oka

    Maki Oka

    Chief HR Officer

  • Portrait of Nate Tsai

    Nate Tsai

    Chief Product Officer

  • Portrait of Mark Topping

    Mark Topping

    Chief Services Officer

Meet the leadership team

Things worth writing.

The Age of Bespoke series, plus essays on intelligent commerce, AI and the work behind the work.

  1. 01
    Age of Bespoke · 02

    The SaaS Trap: Why Enterprises Overspend on SaaS

  2. 02
    Age of Bespoke · 01

    Why Fortune 500 Companies Are Abandoning SaaS

  3. 03
    Data & AI

    How to Pitch the Business Case for Data in Japan

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