We build commerce systems for brands building at scale in Japan.
We are a Tokyo-based professional services firm. We blend commerce-systems engineering, applied AI and Japan operational craft. Twenty years of work for ASICS, Lacoste, NHK and others built QORTEX, our AI-first composable commerce suite for global brands operating in Japan.
A few of the brands that have trusted us
QORTEX is the commerce platform we have refined over two decades of work with Japan's most demanding brands. The architecture is composable and API-first, at the technical bar set by the best global enterprise stacks. The integrations are Japan-native and run deep: LINE, PayPay, Rakuten Pay, konbini, Yamato, and many more.
Visit qortex.comOne thing, done well.
Our focus is intelligent commerce for brands building at scale in Japan.
We've spent years inside the commerce systems Japanese businesses actually run on — and built QORTEX from what we learned. Working without dependencies and in full control, allows you to move faster and lead in Japan.
- 20+ years building intelligent commerce in Japan
- 10+ year average client relationship
- 2x faster delivery than comparable partners
- 1 team, one platform, one accountability
Four reasons that matter.
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01 Japan depth, global alignment.
Deep understanding of Japan's operational reality and the service Japanese customers expect. A team that speaks the language of global HQ and the Japan team. Tech at the global frontier, designed for Japan. ISO 27001 & Privacy Mark certified.
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02 Partnership, not vendor management.
We choose our clients carefully. The model only works when both sides are committed. If we work together, your challenges become our challenges. We put skin in the game, push the work forward, and succeed only when you do.
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03 Launch in half the industry's time.
Most projects are delayed from a chain of dependencies. With end-to-end control we move much faster. No vendor escalations. No integration partner in the middle. No handover at go-live. The result: speed no other delivery model can match.
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04 Built to lead.
Work with full control and no dependencies on a platform designed for enterprise commerce in Japan. Move fast, with the flexibility to adapt the system as your needs and your customers' change. Lead, don't catch up.
Three from the portfolio.
- Read the case
Reduced global campaign rollout from months to a single day.
One CMS, forty markets, twenty thousand pages migrated. We have shipped for ASICS for over a decade.
- Read the case
Fifteen years of growth on a platform that adapts as the brand evolves.
An omnichannel commerce backbone in continuous evolution since 2009. Stock, ordering, in-store apps and personalisation live across one system.
- Read the case
Olympic-scale content with breaking-news reliability.
A custom content platform built for the moments when traffic spikes and accuracy matters. Two Olympics on the same system, evolving each time.
Our leadership team.
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Anatole Varin
Founder & CEO
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Bodhi Philpot
Chief Technology Officer
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Felix Sun
Chief Innovation Officer
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Maki Oka
Chief HR Officer
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Nate Tsai
Chief Product Officer
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Mark Topping
Chief Services Officer
Things worth writing.
The Age of Bespoke series, plus essays on intelligent commerce, AI and the work behind the work.
Start a conversation.
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