One CMS, forty markets.
Agile content creation with a global CMS that consolidated more than forty regional properties onto a single system.
Fragmented CMS, slow global rollouts.
ASICS is headquartered in Kobe, operates in forty-four countries, and markets products in eighteen-plus languages. Before our engagement, the company relied on multiple CMS solutions — one per region or country.
The fragmented model made launching global campaigns slow, inefficient and expensive. Local teams worked in isolation to adapt content for their markets. Quality and consistency drifted. Costs multiplied. The brand had real volume to ship but the system underneath it could not move at the speed the business needed.
A single global CMS every team uses.
We built one CMS that all ASICS teams use worldwide. The page builder lets marketers assemble fully branded pages within minutes, pouring content into pre-designed containers without technical skills.
Teams share content across markets instantly — reusing existing design assets with text replacement, or building pages from scratch when they need to. Documentation, video tutorials and dedicated support across all forty-four markets carry the implementation: onboarding, local customisations (ambassador programs, regional campaigns), and ongoing technical support.
The Plant team always quickly answers any issues and stays in contact during the whole process of the project. The team always answers in detail even if the topic is very complicated, and tries to find a better solution for necessary results.
From months to a single day.
- 40+ markets on one stack
- 20,000 pages migrated
- Months → day campaign rollout
- 10+ year engagement, ongoing
Localised content creation that used to take months now takes hours. Reliance on outside agencies dropped. Team members across markets can launch content without coding skills, and the cost of every global campaign came down with it.