Fifteen years on one evolving platform.
An omnichannel commerce backbone live since 2009 and still evolving. Stock, ordering, in-store apps, personalisation, and recent work on customised iconic polos — all on the same system.
A platform that has to keep evolving with the brand.
Lacoste sells across multiple channels in multiple regions, and the brand keeps growing into new ones. The commerce platform underneath has to keep up: new categories, new fulfilment paths, new customer experiences, new ideas (like customising an iconic polo on the storefront).
A platform that solves today's problem and locks the brand out of tomorrow's is not a useful platform. The challenge is to build something that bends — that absorbs each new requirement without a rewrite, and that the team can keep running over a decade-plus relationship.
One omnichannel backbone, continuous evolution.
We built and have continued to evolve a single commerce backbone since 2009. Stock, ordering, in-store apps, and personalisation all live on one system rather than as parallel stacks bolted together.
Specific work has come in waves: the original EC platform, an in-store app for sales associates, a real-time stock-finder so customers can locate inventory across the network, a customisation experience for iconic polos. Each addition extends the same backbone rather than replacing it — which is the only way a relationship like this stays useful past year one.
A platform that has aged forward, not back.
- 15+ years on one evolving platform
- One stack: stock + order + in-store + personalisation
- Multi-region operation, single backbone
- Customisation at scale on iconic polos (recent work)
The shape of the engagement is the outcome. Fifteen-plus years means continuity: the team that shipped the original EC platform also shipped the in-store app, the stock-find, and the customisation flow. The architecture has earned each addition.