Writing
Articles.
Pieces from the leadership team and the engineers behind the work. The Age of Bespoke argues a particular position on platforms and partnerships. Data & AI is for the technologists and operators making AI useful in commerce today. Japan Craft is the discipline of building here.
Series · 01
Age of Bespoke.
For twenty-five years, the answer to "build or buy?" at the enterprise was buy. SaaS solved a real problem of its era. That era is ending. This series argues that the systems inside the value chain — the parts that define the competitive moat — increasingly demand bespoke answers built on modern cloud-native foundations.
Read the seriesSeries · 02
Data & AI.
The space between we have data and we get value from our data is wider than most retailers admit. Dashboards describe; they rarely change what the business does. This series argues for data and AI as a strategic discipline — moving from descriptive metrics to diagnostic insight to predictive recommendation — and tackles the hard parts of getting an organisation, especially a Japanese one, to invest in the change.
Read the seriesSeries · 03
Japan Craft.
Building well for Japan is its own discipline. Bilingual interfaces are not translated interfaces. Japanese typography is not Latin typography scaled and re-spaced. This series captures field notes on the craft — typographic, operational, cultural — that we've built into how we work over the years.
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