The Plant · Series · 01

Age of Bespoke.

For twenty-five years, the answer to "build or buy?" at the enterprise was buy. SaaS solved a real problem of its era. That era is ending. This series argues that enterprises operating at scale are entering a new period — the Age of Bespoke — where the systems inside the value chain, the parts that define the competitive moat, increasingly demand bespoke answers built on modern cloud-native foundations.

SaaS still has its place. The interesting question now is which systems belong to it.