What we do
ASICS is one of the world’s most successful sportswear brands, with an iconic range of sports shoes and annual revenues of over $3 billion. Headquartered in Japan, the company operates in 44 markets worldwide.
The Plant’s long-standing collaboration with ASICS began in 2009 and involves a wide range of projects, from the powerful CMS deployed by the company worldwide, to ASICS ID, a pioneering IAM solution supporting tens of millions of users.
Over more than a decade, that relationship has been strengthened by internal recommendations and a request system through which ASICS employees generate tickets with The Plant to commission features or seek consultations.
What we did
One CMS, 40+ markets
ASICS enables ultra-fast, ultra-efficient global campaigns with a single global CMS across all of its markets, reducing rollout times from several months to as little as a day.
VIEW PROJECT PAGE1 week
Seamless ambassador platforms
With easy-to-use, easy-to-run brand ambassador platforms, ASICS manages tens of thousands of applications a year to its FrontRunner and Tennis Academy programs, fully integrated into its CMS for a seamless experience.
VIEW PROJECT PAGE8 Weeks
One ID, diverse systems
With a single ID system engineered by The Plant, ASICS unified its wide array of digital products, improving CX and enabling creation of the loyalty program One ASICS. With reliability, speed and scale in excess of demanding performance goals, ASICS ID eliminates the need for multiple accounts and creates invaluable customer profiles.
Personalized Running Programs
With a global platform across desktop, tablet, and native mobile apps, MY ASICS helped 100,000s of runners achieve their personal sports goals.
Based on research from the ASICS Institute of Sports Science, the platform delivered high-value, race-oriented services for customers, connecting them to the ASICS ecosystem with data to improve products and services.
Unified legal doc management platform
With its legal documents managed on a single platform, multinational brand ASICS delivers the transparency teams need across its global presence.
APIs provide content to other client systems, while the CMS distinguishes between minor and major updates to documents, decreases management overheads, and accelerates teamwork.
Specialized platforms
With time-tracking wristbands and custom-built apps, ASICS Pace Your Race helps runners plan marathons in advance and then easily identify themselves and print out their customized time-tracking wristbands at running expos.
Intuitive administrative tools means ASICS can set up and run Pace Your Race booths at marathon expos worldwide, without third-party support, saving time and money.
Corporate Site
ASICS increased speed, security, stability and publishing control on its corporate website with a migration to The Plant’s QOR3 CMS platform.
The successful project included redesigning the site, migrating thousands of pages, and managing multiple stakeholders.